The 3 Must Haves for a CRM Solution

The 3 CRM System “Must Haves”

It’s the end of the quarter, and your sales team has missed quota by 30%… How did this happen?

A solid Customer Relationship Management (CRM) system can help you avoid this sales nightmare. However, to be effective, your sales people have to use the system.

 To promote strong user adoption, a CRM system must do three things:

1. Adapt to establish sales processes – not force users to adapt to the system
2. Work intuitively – the system should be easy to use and not require a long learning curve
3. Add value for the user – the system should provide a benefit to the user such as making it easier for the sales team to perform the functions they are required to perform to do their job (i.e. reporting, forecasting, managing customer activity, etc.)

Is your current CRM system providing these “Must Haves” to your sales organisation?
 
If you’re looking for ways to improve CRM user adoption within your company, listen to our Meet the Experts On Demand session:
 
Meet the Experts Live! – CRM User Adoption
How To Achieve High User Adoption For Your CRM Solution
 
Listen to Microsoft CRM Customer Success Manager and industry expert, Michael W. Thomas, as he is joined by Melanie Hodgkins, I. S. Director, MERIAL Limited, to discuss best practices behind achieving strong CRM user adoption.
 
Listen Now