| Your marketing manager
needs help launching marketing campaigns or even sending quick e-mail
messages to targeted lists of leads and customers, tracking campaign
progress, and monitoring results.
CRM for marketers today must include easy to use target list facilities,
lead management, and profiling options to ensure the right people
are targeted with minimal wastage.
The marketing manager wants easier, less expensive ways to help your company sell the right products and services to the right people at the right time. To do this, he or she needs to:
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- Know which products and services your customers are using and your leads are pursuing.
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- Easily segment customers and leads.
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- Quickly create new lead lists.
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- Send personalized e-mail messages to groups of leads or customers.
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- Track which customers have been targeted with past marketing campaigns.
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- Quantify new sales associated with various lead sources and marketing activities.
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- Monitor the progress, cost, and success of marketing campaigns.
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In today’s information-driven economy, most companies are awash in customer data. Success requires the ability to transform that information into clear, actionable knowledge and respond more quickly to changing customer needs and preferences.
With CRM, your sales and marketing organisations will have instant access to complete customer information no matter where it is stored, along with the tools needed to turn that information into action.
Marketing can:
- Create a single view of each customer based on every piece of information your company collects, all stored in a single location that is accessible across sales, marketing and customer services organisations.
- Focus your marketing efforts using intelligent list and segmentation tools to reach prospective customers more effectively.
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