Public Relations

Microsoft CRM for Public Relations

If you work in PR – either in-house for your organisation, or as a PR firm providing services to your clients, the PR Module for Microsoft Dynamics CRM is ideal for you.

• Now you can centralise and easily manage all your PR projects from within Outlook, or through a browser
• Manage multiple PR Projects per client
• Store all your editorial contacts, media outlets, clients, prospects and suppliers in one place
• Unlimited profiling and segmentation facilities for all contacts and organisations
• Track retainer fees or ad-hoc fees
• Enter information gathered from your PR results monitoring
• Link the Press Release documents and key dates to each PR Project
• Track fee-earning time spent on each PR Project
• Link scanned images (published articles) or other files
• Easy-to-use data list builder to manage distribution lists per PR project
• Amend and tailor the system to suit your specific needs
• Integration to Excel and Word is out-of-the-box
• Integrates your Outlook Contacts, Emails, Calendar Meetings and Tasks.

Further Add-Options

Email Marketing
Sophisticated ready-integrated email marketing add-on tool showing click-through analytics, unsubscribes, hard and soft bounces. Create and manage multiple HTML email templates with an easy to use built-in editor.

Deploy Online in the Cloud or On-Premise
Deploy the PR Contact solution on-premise (on your own server) or use it all Online in the “cloud” with zero hardware to think about and just pay a monthly fee.

Implementation Assistance
If you require any initial set up assistance, ConsultCRM can offer training for your staff, and potentially some configuration if you need to tailor the system for your specific needs. ConsultCRM is a Tier 1 Gold Certified Microsoft CRM partner with extensive implementation experience across companies of all size. We are happy to advise on the effort required and pricing once we understand your specific needs more fully.