CoreMotives

Email marketing, lead scoring, web visitor tracking, nurture marketing, web forms, surveys, alert notifications - embedded within Microsoft Dynamics CRM.

CoreMotives have over 600 clients in 32 countries use our marketing solution with Microsoft CRM. They help companies understand when prospects are expressing interest in their products. They enable you to detect, track and target prospects interacting with your website, or other marketing assets such as email.

The CoreMotives solution deliver behavioral insight to marketing and sales teams regarding which consumers are most likely to purchase your product or service.

Email Marketing
Send bulk email marketing from within Microsoft CRM and immediately know who is opening and clicking your links and also know which web pages they are viewing after they leave your email. With CoreMotives, it’s simple to start sending professional-looking email campaigns and understand their full impact.

Web Intelligence
Pass only the best leads to sales! Help them know which Accounts, Contacts and Leads are interacting with your Web site - how they got there, which pages they viewed, and how long they stayed. All interaction is quantified with our Lead Scoring feature.

Web Forms
Web form capture made easy, fast and fun! You can quickly create a new new form, or enable an existing form to feed CRM.
 
With CoreMotives, your forms are “smart”. By smart, we mean they automatically connect to existing CRM contacts or leads. And, they instantly convert anonymous web site visits into known CRM records. This means you can immediately see all previous page views, and future page views of a prospect after they have submitted a CoreMotives enabled web form. Think of how powerful this information is to your sales team!

Lead Scoring
Lead scoring ranks and values leads based on a prospect’s interactions, so that marketing can route the most valuable leads to sales, while assigning the rest to nurture campaigns in order to raise their scores. This process ensures that salespeople don’t waste time on leads with a low probability of converting, and also ensures that the hottest leads are acted upon with minimal delay.
 
By using information like the number of pages viewed, duration, form submits, etc. follow-up is automatically triggered.

Landing Pages
With CoreMotives you will know who is visiting your landing page, and from where they came – such as an email marketing campaign, or a Google AdWord, or a Twitter post. You can measure the impact of your campaigns in “real-time”, directly from Microsoft CRM.
 
Each landing page is configured to show you which CRM campaign is performing, and you also see which Dynamics CRM contacts or leads you should have your focus. Get the measurement you’ve always wanted from your marketing campaigns, and empower your sales team with the information they need to close more deals – leverage CoreMotives Landing Pages in Microsoft CRM.

Surveys
Do you need to ask existing clients or prospects survey questions? Do you want that information captured and automatically posted against your CRM leads and contacts? The CoreMotives survey builder gives you this power – it’s simple to create surveys in minutes!

PDF: 

ConsultCRM: CoreMotives