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Our objective is always to deliver improved interactions between your business and the Customer by providing independent advice and guidance on Customer Relationship Management (CRM) solutions.

Relatively few mid-market companies were early adopters of CRM although it is as relevant to them as an approach as it is to enterprise scale businesses. However, whilst the need might be similar, mid-market companies have (and need) a very different approach to implementing systems. consultCRM’s approach to CRM is focussed on delivering fast, cost-effective CRM benefits precisely for the mid-market.

At its heart, CRM is about understanding who your customers are, what they want, and how best to meet their needs. It is about understanding that different customers generate different levels of business and profit, having the statistics to show which is which and emphasising the need to acquire and retain the most valuable customers. CRM requires a rethink about the way companies operate, shifting the focus from individual operating departments to a collective focus on the customer.

Our Services include:

  • Full implementation services
  • Joint implementations
  • Project scoping of system requirements
  • System design
  • System configuration
  • Software Development
  • Consulting of business requirements and processes
  • Data migration
  • Training
  • System integration

Where a mid-market implementation is different is that mid-market companies tend to operate on tighter budgets with little room for error and need to see quick results. Such an approach requires the implementation programme to be defined in a way that allows the breadth to be tailored as the work goes on. In essence, a mid-market implementation needs to deliver a succession of quick wins rather than searching for a pot of gold at the end of a rainbow.

A phased approach to CRM may not be one advocated by purists who would seek to remodel an entire company at a stroke, but it is a pragmatic approach that provides real benefits to mid-market companies. However, it also needs an alternative approach to the overall implementation to provide flexibility without the later project requiring significant changes to that already completed.

consultCRM is particularly well placed to assist in this ‘pragmatic CRM’ as we focus on providing highly flexible implementations but with the focus firmly set on delivering real business benefits.