Return On Investment

Return on Investment of CRM

Calculating the return on investment of a CRM systems can be particularly challenging for a number of reasons.

Often there is no baseline data prior to the use of the system, making before and after comparisons impossible, There are also too many other independent variables at play to make comparisons accurate and many benefits are soft or intangible and hard to quantify.

However – for clients who do this effectively there can be massive efficiency gains – like one of our clients who made one key business process 22 times faster using Microsoft CRM, for example:

"Microsoft CRM has delivered a dramatic improvement in efficiency.  Previously, the time involved in the flow of work from creating a property record to creating a job record and making an appointment used to take up to an hour and a half – now it takes under four minutes…”

Read the full case study for further information